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1. On the Insert ribbon, click the Map Frame title with the drop-down arrow.
2. Select the frame that contains the "Median H..." name.
   
3. Right-click the 0" mark on the horizontal ruler at the top of the Layout. Select Add Guide.
4. At the 5" mark on the horizontal ruler, right-click and select Add Guide.
5. Repeat at the 0" and 4" marks on the vertical ruler.
6. Select the Map Frame in the center of the Layout. Click and drag the corners to snap to the guides on the corner of the Layout.
7. In the Contents pane to the left, expand the Map Frame layer. Expand the original map Median Household Income by Census Block Group layer.
8. Right-click on the BlockGroupCensusData layer and select Zoom To Layer.

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Now it is time to customize the zoom of the layout.

1. In the Layout ribbon, in the Map group, click the Activate button. Notice that now the map itself is editable within the layout.
2. Hold down Shift and notice that your mouse changes to a Zoom In magnifying glass.
3. Click and drag a box around Harris County with boundaries as close to the edge of the data as possible. Release to zoom in.
4. Drag the map up so that there is an inch of space at the bottom of the

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1. Layout for a legend to be placed.
2. At the top of the Map View, click the back arrow at the left or the red X to the right to exit out of Activation.
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Adding Map Surrounds

1. In the Insert

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1. ribbon, in the Text group, click

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1. the drop-down arrow next to Dynamic Text.
2. Scroll to the bottom, and within the Layout group, select Service Layer Credits.
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This makes the Esri service layer credits for the basemap into a dynamic text box.

1. Drag the service layer credits off of the Layout.
2. In

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1. the Insert ribbon, in the Map Surrounds group, click the North Arrow

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1. drop-down menu.
2. Select the middle arrow in the first row.

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The arrow is added directly to the center of your layout, so it may be difficult to see.

1. Move the North Arrow to the lower right corner of the map.
2. In the Contents pane, click on the North Arrow layer.

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1. the Format North Arrow

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1. pane pops up on the right

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1. .
2. Under the North Arrow drop-down menu, select Point Symbol

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1. .
2. Click the color box associated with the Color field. Select Gray 50%. Click Apply.
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3. In the Insert ribbon, in the Map Surrounds group, click the Scale Bar drop-down menu.
4. Select Alternating Scale Bar 1.
5. Drag the scale bar down to the middle bottom of your layout. Drag the scale bar to the right to resize it until you can see the numbers clearly.
6. Notice that the Format Scale Bar pane has popped up to the right. Instead of Scale Bar, select Text Symbol to the top.
7. Under Size, choose 8 pt. Under the Color box, choose Gray 50%. At the bottom, click Apply.
8. Click the Scale Bar drop-down menu. Select Background. Under Outline Color, right-click the associated color box and choose Gray 50%.
9. Click the Scale Bar drop-down menu. Repeat changing the colors to Gray 50% for the Background, Shadow, Numbers, Units, Symbol 1, and Symbol 2.
10. In the Contents pane to the left, right-click the Map Frame layer

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1. and go to Properties.
2. In the

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1. Format Map Pane to the right,

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1. click the Map Frame drop-down menu

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1. . Select Border.

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2. Change the Color to No color

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1. and select Apply.

 Adding a Legend

1. In the Insert ribbon, in the Map Surrounds group, click Legend.
2. Drag and release a large rectangle around the blank space at the bottom of the map to place the Legend.
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In the Contents pane, right-click on Legends>Properties. The Legend Element pane pops up in the right side of the screen.
Under Legend Items, click Show properties… Under the Show drop down menu, uncheck Layer name.
Resize the Legend box so it fits in the space provided by the map.
Still in the Legend Element pane, under the Legend drop down, select Headings. Expand Appearance. Change the size to 18pt and the color to Gray 70%. At the bottom of the screen, click Apply.
Under the Headings drop-down, select Labels. Change the size to 14pt and the color to Gray 80%.

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